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Extra-curricular, ICT, Specialist Status - Written by Admin staff on Sunday, November 15, 2009 19:18 - 6 Comments

Sixth-form trip to Adobe

Tags: Adobe, Business, ICT, Immersion, Sixth Form, Specialist Status, technology, trip

On Tuesday 10th November the ICT & Business faculty took a lucky group of sixth-formers to Adobe UK headquarters. We had a fantastic day with superb support and guidance from Adobe representatives. Special thanks to Liz Wilkins and all her colleagues for making us not only feel extremely welcome but also for sharing such an excellent range of ideas and insights into a major corporation.

We had presentations and discussions that covered the history and ethos of Adobe, current & future technologies, marketing & related strategies, role & importance of social networking, the roles & responsibilities of an IT technician and requirements for the successful 21st century workplace. It was excellent to have just a diverse range of perspective during the day – covering education, employment, utility, marketing, support and business ethos.

Presentations included:
Introduction to Adobe – Liz Wikins (Education Marketing Manager, Adobe)
How to get a job in IT – Stuart Rowland (EMEA Talent Acquisition Manager, Adobe)
How businesses use Adobe products – Steve Burnard (Adobe evangelist)
How Tidalwave use technology to deliver engaging marketing campaigns – Huw Paisley (Account Director, Tidalwave)
How do use Social networking to your advantage – Ian Usher (eLearning at Bucks County Council)
What do the IT guys do? – Kevin Green (IT Support, Adobe)
How to succeed in the 21th century – Liz Wilkins

The photos below provide a glimpse of the day. Students will add their thoughts to this blog post too.

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6 Comments

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Dom
Nov 16, 2009 9:05

I enjoyed this trip a lot, all of the staff where really helpful and the presentations where very educational. Thanks to all at Adobe that made the day happen and Mr Field.

jordan
Nov 16, 2009 9:06

I had a great time on this trip and i would like to thank adobe for letting us come, i would like to do something like this again.

Jack Nisbet
Nov 16, 2009 9:08

I would like to offer my thanks to Adobe and Neale-Wade Community College for organising such an interesting and educational 6th form trip. The multiple presentations were very beneficial, the tour around the Adobe HQ was dudey and the goodies given at the end of the day was also a bonus : )

Jack Nisbet

Miss Tang
Nov 16, 2009 16:21

This trip has been very useful for A level Business students as it gave them an insight into the real world of business. They were able to take a glimpse of a real office environment and see how the different departments are organised and fit together.

Mr A J Field
Nov 16, 2009 21:34

I think the aspect that impressed me the most was how relevant everything was to what students are studying for ICT. The fact that was mentioned time and time again was that despite all the technology your workforce – the people – are the ones who make the difference for a company.

This was shown in the initial Adobe presentation, illustrating how the corporate ethos focused on creating a supportive, innovative atmosphere. We were then provided with some crystal clear examples of how challenging it is to get a job in the IT sector in the 21st century, but also given some really interesting ways how students possibly can get employment. These included building up a portfolio to showcase your expertise and developing contacts via social networking.

The Adobe Evangelist then provided some splendid examples to why Apple have been so successful with their iPods and iPhones – even when there has been better technology available, they’ve concentrated on the most important aspect – the interface – i.e. how we work with it – again it was all about people.

The Marketing Guru then suggested many ways that we can communicate through Web 2.0 tools but yet again it came down to the way people communicate with each other. Fellow AEL Ian Isher then shared his thoughts via Connect – he was sitting somewhere in Oxford, we were sitting in the Adobe offices – his focus was about Social Media and students’ future careers. It was impressive to see that people from diverse occupations – Ian from education and Hugh from marketing – we saying very similar things about the impact and importance of Social Networking. This clearly isn’t some sort of fad.

One of the two Adobe IT support people at the offices then shared a really positive presentation about what the IT guys do – again this was great to see a different perspective about how the company worked. One area I thought most impressive was that there wasn’t a battle between people using Macs or PCs – Adobe people seemed to be able to select the most appropriate tool for the job and then the IT support would help as required.

Finally, Liz then shared part of an in-depth presentation where she suggested the key skills for an employee in the 21st century. This focused upon technology literacy, creativity, effective communication, critical thinking and collaboration. From a Neale-Wade perspective these need to be areas that we ensure our students all have access to develop. Liz also pointed out that despite all these key technology areas, a successful employee needs to be able to look people directly in the eye and have a firm, confident handshake.

We also had many opportunities to ask questions during the day. Hugh Paisley (Tidalwave Marketing) was asked what was his one secret to an effective presentation. His reply was simple – preparation.

What an excellent visit – thank you again Adobe :)

Charlie Winslow
Nov 17, 2009 11:44

I enjoyed the trip to Adobe last week very much. I found the whole day informative as it gave me an insight into what it is like to actually work in a business. I felt that the day was structured well and gave me lots of information that helped with both my ICT and Business Studies Courses which I am studying. I am planning on carrying on my studies at university to study Computer Science. The day that Adobe put on for us let me know how difficult it was to find a job in the ICT sector after graduating but also gave me hints on how to promote myself to make me a successful candidate. I enjoyed having a look around the Adobe office to find out what sort of a working atmosphere there was. It surprised me at how laid back and casual everybody was. I also discovered that adobe has many perks for their employees including giving each one their own laptop and Iphone. It was good to see that they didn’t seem to mind whether or not their staff used Mac or PC and would cater for what they preferred.

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